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Intel e DreamWorks promoveram distribuição de óculos 3d para o Super Bowl

A final do campeonato de futebol americano é um dos maiores eventos dos Estados Unidos, ocasião em que empresas investem pesado em publicidade para ser apresentada durante as transmissões televisivas do jogo.

Para não ficar fora deste acontecimento, a Intel, DreamWorks e a NBC promoveram a distribuição de óculos 3d gratuitamente para serem usados durante os intervalos comerciais da transmissão pela TV, que ocorreu em 1 de fevereiro. A intenção era divulgar dois comerciais que empregam a tecnologia 3d da estereoscopia.

O primeiro comercial é o trailer da animação para cinema “Monsters Vs. Aliens”, produzido pela DreamWorks e que chegará às telonas em março. A animação está sendo produzida com a tecnologia 3d de estereoscopia, garantindo uma maior imersão do espectador no filme.

Trailer 3d (estereoscópico) de “Monsters Vs. Aliens” para o Super Bowl.

Já o segundo comercial é para a bebida energética SoBe LifeWater da PepsiCo’s, companhia detentora das marcas Pepsi e Quaker. O comercial foi produzida mesclando personagens reais e personagens da animação 3d “Monsters Vs. Aliens”. O filme da PespsiCo está disponível na internet, no entanto o efeito de estereoscopia só poderá ser conferido por aqueles que tiverem os óculos distribuídos para o Super Bowl.

Comercial 3d (estereoscópico) da bebida SoBe LifeWater para o Super Bowl.

Foram colocados para distribuição ao todo 125 milhões de óculos com tecnologia InTru3D da Intel, que prometem aumentar a precisão da imagem e proporcionar uma reprodução melhor das cores, ou seja, uma qualidade superior aos clássicos óculos 3d com lentes azul e vermelha. A distribuição foi feita nas lojas Target e Best Buy americanas.

Esta ação conjunta da Intel e DreamWorks se explica pela parceira firmada entre as duas com fins a levar a animação 3d para outros patamares. Após o término de uma parceria de 3 anos com a AMD, a DreamWorks passou a utilizar processadores, softwares e chips gráficos para a produção de seus filmes. Por parte da Intel, a ação mais significativa é colocar seus futuros chips gráficos Larrabee para serem postos à prova por um dos maiores empresas de animação do mundo.

Fonte: CNET

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